FITT-Marketing Plan (마케팅플랜) - Pass

소개글

Canada 무역협회 인턴쉽 과정 중, Marketing Plan 과목 시험대체 Report 입니다.
기수료하였으며, 성적은 A입니다.

목차

- Excutive Summary
1. Description of Product
2. Rationale for Selection of Country and Market
3. Market Entry Rationale
4. Legal / Political / Cultural Impact
5. Pricing / Promotion mechanisms
6. Logistics Mechanisms
- Conclusion
- Biblography

본문내용

SP brewery is a reputation for high quality makgeolli. The company is located in Dang-Jin, Chung Nam.
Walking in line with globalization, there is an increasing trend of the domestic corporations seeking the way to advance into the foreign market through a direct entering into overseas market or in the form of joint venture with local corporations. SP brewery is one of them, the company try to enter Japanese market through contracting with JINRO Ltd. which already entered into the Japanese market which is well known for its strictness in setting up the distribution network and matching the taste of consumers.
This plan focused on three things. The first is emphasizing benefits of the product. Misty contains lots of nutrients, so it is helpful to keeping health and diet. So Misty would be popular in girls and young people.
The second is the way to enter the Japanese market. As remarked above, SP brewery contracts with JINRO as a distributor. There are lots of advantages in entering the market. The last is advertising. The company actively uses Social network system (SNS). Nowadays most of people especially you people are using SNS globally.
According to this plan, SP brewery would enter the market successfully. After then the company keeps trying to develop through constant study for localization using after-sales service. Exporting consolidates more economic, trade and investment relations between Korea and Japan for taking off that Korean and Japan are the neighbor countries, yet so far, and SP brewery provides high-quality services for both countries with the most effective manner that Japanese business seeks

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