소비자행동론 퀴즈정답자료 (중간고사범위)
- 최초 등록일
- 2022.06.16
- 최종 저작일
- 2022.06
- 6페이지/
어도비 PDF
- 가격 3,000원
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"소비자행동론 퀴즈정답자료 (중간고사범위)"에 대한 내용입니다.
목차
1. Chapter1 Foundation of Consumer Behavior
2. Chapter3 Perception
3. Chapter4-1 Leaning
4. Chapter4-2 Meaning
5. Chapter5 Motivation and Affect
6. Chapter6 The self
본문내용
<Guide for the lecture and the Quiz>
This is 2022 first semester Consumer Behavior lecture’s weekly quiz sheet.
In this lecture, you must preview a weekly chapter in your textbook by yourself and take a quiz for 15 minutes at the beginning of class.
This quiz example can be helpful for your quiz score and midterm exam.
You will get 10~15 problems in Quiz sheet and the test are not open-book.
CH 2, 4 are excepted from the course so you don’t have to study.
The quiz form is: Ture or false / Blank / Choose
Chapter1 Foundation of Consumer Behavior
1. The field of consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or (d ) of products, services, ideas, or experiences to satisfy needs and desires. dispose
2. Consumer behavior is in fact on-going process, not merely what happens at the moment of a purchase, but covers the entire (c ) process which influence the consumer before, during and after a purchase. consumption
참고 자료
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