경희대학교 소비자행동론 22-1 중간고사 문제 및 답안
- 최초 등록일
- 2022.08.11
- 최종 저작일
- 2022.04
- 3페이지/
MS 워드
- 가격 1,500원
소개글
"경희대학교 소비자행동론 문병준 22-1 중간고사 문제 및 답안"에 대한 내용입니다.
목차
1. Why customer reviews matter now more than ever? (Do not just transcribe from textbook or article. Try to provide your thoughts in your own words.)
2. How do the customer reviews influence consumers? (Do not just transcribe from textbook or article. Try to provide your thoughts in your own words.)
3. What is a category prototype, and what affects prototypicality? (Do not just transcribe from textbook or article. Try to provide your thoughts in your own words.)
4. What roles does credibility play in affecting consumer attitudes based on cognitions? (Do not just transcribe from textbook or article. Try to provide your thoughts in your own words.)
5. Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested? (Do not just transcribe from textbook or article. Try to provide your thoughts in your own words.)
본문내용
The increase of online shopping would be a good reason to explain the increase in importance of customer reviews. Now the Covid19 issue is consistent over 2 years, and so many consumers are used to buy things in online. Yet the online shopping provides us a lot of convenience, there still is a limit – we cannot check the product until it delivers to our home. We have to decide whether purchase or not before we meet the product in reality.
참고 자료
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