소비자행동론 수업 영문 문제

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소비자행동론 수업에 관련된 영문 문제

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9과 퀴즈
1. From the following example, choose the correct connection of the cases in which the perceptual defense is likely to occur.
답: stronger beliefs and attitudes,
greater anxiety caused by the information,
greater post purchase dissonance

2. the phonemenon of subliminal perception became popular in the 1950s when (james vicary) climed that subliminal messages in cinemas increased sales of popcorn and coca-cola

3. correct as the consumer`s information processing
-the consumer information processing id defined as the process by which consumers are exposed to marketing stimuli(products, companies, stores, packages, advertisements, salespeople, etc.), paying attention understanding, and changing attitudes

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퀴즈 정리 - 1학기.docx
퀴즈정리 - 2학기.docx