전략적 제휴가 기업가치에 미치는 영향(Do strategic alliances in a developin gcountry create firm value ? )

소개글

2001-2007년 사이에 있었던 기업간 전략적 제휴에 대해 제휴 상대방의 크기, 국적, 제휴의 목적, 제휴의 유형에 따라 기업가치에 미치는 영향을 사건연구방법에 따라 분석(영어)

목차

1. Introduction
2. Theoretical background and hypotheses
3. Previous empirical evidence for announcement effects of alliances
4. Data and Methods
5. Empirical results
6. Conclusions

본문내용

1. Introduction
In the last a few decades, strategic alliances have become one of the major means to survive in the increasingly competitive business world. According to Robinson (2008) the number of alliance transactions has grown by approximately 16% per year in the US since 1985 to 2001 except three years. In 1990`s by the globalization as collapsing barriers between many geographical markets and the blurring of borders between sectors, strategic alliances have come toward various directions. Even alliances with rival firms are met with everywhere. Furthermore firms in different sectors are being joined in strategic alliances; Du Pont/Sony partnership for optical memory storage; Motorola/Toshiba union for microprocessors; General Motors/Hitachi for electronic components of automobiles are such good examples (Kang & Sakai, 2000) With such a prevalence, the term strategic alliance has never been clearly defined for the reason that alliances are among the various option which companies can use to achieve their goals so that it can be applied any kind of agreements.

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