신문광고에 나타난 아파트 계획요소의 변화에 관한 연구- 분양가 자율화 전·후의 비교를 중심으로 -

서지정보

ㆍ발행기관 : 한국주거학회 ㆍ수록지정보 : 한국주거학회논문집 / 17권 / 6호
ㆍ저자명 : 박주연, 김유희, 유창균, 조용준

목차

I. 서 론
II. 선행 연구동향 및 연구방향
III. 아파트 분양광고의 특성 및 계획요소별 지표
IV. 신문광고에 나타난 아파트 계획요소 분석
V. 결 론
참고문헌

한국어 초록

This study focused on the fact that changes of policies have influence on housing culture of Korea andanalyzed changes in apartment houses planning since the deregulation of the price ceiling through newspaperadvertisement. The research compared and analyzed advertisements of apartment houses sales appeared in the'Gwangju Il-Bo' daily newspaper from 1990 to 2003 by planning factors. : The results are as follows. Reliabilityand economy were important factors in deciding apartment before the deregulation of the price ceiling policy, butas apartment houses were merchandised after the deregulation of the price ceiling policy, brand of enterprise andimage of apartment houses were highlighted more. In the environment of apartment complex, the concerns oflocation after the deregulation of the price ceiling policy were more increased than before its policy and it meansemphasis on living environment for better life. The apartment housing unit and building showed change of theapartment housing unit plan considering residents, high quality of interior design and high-tech and differentiationof equipment since the deregulation of the price ceiling policy. The ground space has been parked or afforestedand the underground space is used for parking lot as a part of environment-friendly in the apartment complexplanning. The deregulation of the price ceiling policy made brand, image, high-grade and differentiation, and gotmany changes in the planning side of the apartment sales advertisement.Keywords : Apartment Houses, Newspaper Advertisements, Deregulation of the price ceiling policy주 요 어 : 아파트, 신문광고, 분양가 자율화 정책

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