중년여성의 피부건강관리 실태조사를 통한 피부미용실의 나아갈 방향에 관한 연구

서지정보

ㆍ발행기관 : 한국미용산업학회 ㆍ수록지정보 : 미용산업연구 / 2권 / 1호
ㆍ저자명 : 권영랑

목차

Abstract
I. 연구의 필요성 및 목적
II. 연구방법 및 연구도구
III. 연구결과 및 고찰
IV. 결론 및 제언
참고문헌

영어 초록

The drastic increase the number of small capital beauty shop and the development of
the effective functional cosmetics lead the release of the self-skin-care products and
become more and more competitive between the skin-care shops. From January 1
st
to
February 10
th
in 2010, we surveyed 400 women living in Daegucity and older than 40
years-ody to find out the direction of the business strategy of the beauty shop. The
conscious motives of the skin-care were not related with the economic reason but the
self-satisfaction. The first and foremost management of her appearance was the body
management. The smokers, drinkers and the women who have more stress used more
skin-care shop than the hoter women. The causes of the most frequently and regularly
using beauty shop were the technology, confidence of the technology and friendly
service. The women who were not regularly using the beauty shop have been
self-managed using cosmetics and have used beauty shop one-time only when they
were needed. As a result, the directions for the skin-care beauty shop that the main
customers were the middle-age women were the development of various service
program and diverse busyness strategy.

참고 자료

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