관광목적지별 해외여행상품의 선호구조 비교 연구

서지정보

ㆍ발행기관 : 한국관광서비스학회 ㆍ수록지정보 : 관광서비스연구 / 2권 / 2호
ㆍ저자명 : 박진영, 안우규

목차

서 론
II. 이론적 배경
1. 여행상품의 특성
2. 컨조인트 분석 적용 사례
3. 선행연구
Ⅲ. 조사설계
1. 연구과제 설정
2. 설문조사
3. 조사방법
Ⅳ. 실증 분석 의 결과
1. 웅답자의 일반적 특성
2. 전체 집단의 패키지 속성의 상대적 중요도 및 수준
3. 여행형태별 패키지 속성의 상대적 중요도 및 수준
V. 결 론

영어 초록

This study set the nine imaginary product mIX to analyze the best suited
product of abroad travel product as to destination with conjoint design, after
theoretical study.
In making of this study of that, two points are analysed.
The first thing is that the relative impotance of the package's attribute is all
according to price, period, destination, option(decision before leaving) for Southeast
Asia, the Continental of America. and Europe. The best effective value according
to the attribute is that the package attribute of Southeast Asia was according to
price(magnificence), period (short), destination (multi -destination), option C decision
before leaving), and the relative impotance of package attribute for the continental
of America was according to price(magnificence), period(short), destination Cone
destination), option(decision before leaving)
The second thing is that the preference structure of abroad travel package
show various preference structure as to the market segmentation according to
variance of travel type using the market segmentation of consumer.
This study has the following some limit.
The first, it was only surveyed at Daegu and there is, I think, unfair thing
to apply the result of study because the number of responser is small. the
second, only 4 importance attributes of travel product was investigated and the
consumer's opinion didn't was reflected in the collection process of the
attribute the last, there is some unreasonable to apply the result of study for
the preference attribute in direct. but, like that the endeavor applied to the
reality with the consumer's preference will be needed.

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