해외신혼여행상품 선택속성의 중요성인식과 구매의사결정에 관한 연구
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국관광서비스학회
ㆍ수록지정보 : 관광서비스연구 / 11권 / 2호
ㆍ저자명 : 이석훈
ㆍ저자명 : 이석훈
목차
I. 서론1. 문제제기와 연구 목적
2. 연구범위
II. 이론적 배경
1. 해외여행상품의 개념 및 구성요소
2. 신혼여행 상품의 특성
3. 신혼여행 상품의 선택기준
III. 연구설계
1. 연구모형 및 연구가설
2. 조사방법
3. 설문지 구성과 변수의 조작적 정의
IV. 실증분석
1. 인구통계학적 특성
2. 신혼여행의 일반적인 특성
3. 신혼여행 상품 선택속성 중요도·만족도 평가(기술분석)
4. 가설의 검증
V. 결론
참고문헌
ABSTRACT
영어 초록
This study aims to examine the reality that, through the honeymoon tours to foreign countries occupy a great part of tourism amidst the wide spread of the opportunities of travelling abroad, it is difficult to provide the customers of honeymoons with a variety of experiences as the characteristics of the tour products are easily imitated.Accordingly, this study attempts to examine a new development of the products for
honeymoon tours and the answers, investigate and analyze the important choosing attributes when domestic newly married couples decide to choose the products for honeymoon tours to foreign countries, and provide the materials necessary to open the ways out for the business circles of honeymoon and elevate their competitiveness by the marketing strategies corresponding to the times such as the strategy for advertisement and so on including the strategy for the subdivision of markets.
First, it lays the general theoretical foundation by systemizing the theoretical backgrounds of the tour products and the characteristics of the package tour products through the study of the literature.
Second, it tries to find the strategy for the markets and the produscts through the subdivision of the markets of the products for honeymoon tours to foreign countries.
Thirds, it presents the directions of the development of the products for the honeymoon agreeing with the desires of the customers in developing various products for honeymoon and the follow-up studies concerned with honeymoon tours by finding out important factors of the choosing attributes of tour products on the basis of the theoretical foundation and analysis of the choosing attributes of the development products for the honeymoons.
finally, the examination of the differences between the general characteristics and the choosing attributes of the products for honeymoons show that there are partially significant difference according to the destination of the honeymoons, the periods of the honeymoons, whether the opinion is reflected in choosing the places of the honeymoons, and the types of the tours.
In conclusion, it is necessary to find out the changes and stream of the customers using the products for the honeymoons and to the tour products reflect them for the development of new products for honeymoons by investing and studying the various choosing attributes of the products of the honeymoon tourists. It will be necessary to set up the database of the products used by the newly married couples and the customers by the items, to make them reflected in the development of the products for the future and to attract the customers of the future.