Stealth marketing as a strategy
- 최초 등록일
- 2015.11.26
- 최종 저작일
- 2015.11
- 14페이지/
MS 파워포인트
- 가격 5,000원
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목차
1. Responding to challenges
2. What is stealth marketing?
3. Stealth marketing as a contemporary strategy
4. A proposed typology of stealth marketing strategy
5. Countering stealth marketing
6. Doing good using stealth marketing
7. The future of stealth marketing
본문내용
1. Responding to challenges
The marketplace continues to become crowded, and marketers are finding it more challenging to be heard and seen above the crowd.
Johansson (2005) described that organizations can practice the “in your face” marketing.
Marketing relentlessly to customers, as practiced by major corporations such as Nike, McDonald’s, Coca-Cola, and Disney. They can use a “guerilla” approach as described by Levinson (1984), using unconventional marketing strategies that may involve catching the consumer unawares and in unexpected ways.
참고 자료
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