기업경영과 국제 수지 방어를 위한 글로벌화의 의미

소개글

글로벌화되어 가는 경영환경에 있어서 국제 경영과 수출입 무역및 기업의 M & A 를 학술적으로 체계화하여 작성한 PPT로 분량이 많아 5편으로 나누어 게시합니다.

이시리즈는
국제경영의 개념과 의미(1편)
기업경영에서의 글로벌화의 의미(2편)
해외시장의 진입 전략과 유형(3편)
수출의 전략적 대안(4편)
해외직접 투자의 유형과 방법(5편)
- 해외직접투자 이론
- 독점적 우위 이론
- 과점적 경쟁이론
- 제품 수명주기이론
- 내부화 이론
- 절충이론
- M & A 관련이론

등 5개의 시리즈가 해피캠퍼스에 함께 있어 위의 제목을 검색하시면 쉽게 참고 하실수 있어 학위논문이나 레포트 발표에 좋습니다
가격은 분량과 내용에 따라 다소 다르게 책정되어 잇어 필요한 부분만 검색하여 활용하시면 됩니다.

목차

1. 기업의 국제화 방향과 단계
2. 기업의 국제화 과정
3. 기업의 국제화모델
4. 다국적 기업의 개념
5. 다국적 기업의 현황
6.다국적 기업의 전략적 특성
7. 다국적 기업의 멘탈리티
8. Bartlett and Ghoshal Model

본문내용

국제화 과정
▶ 기업이 국내시장에서 활동을 시작하여 이후 성장, 발전을 거쳐 해외시장에 진출하는 과정
▶ 대부분의 국제경영 연구자들은 점진적인 기업 진화론의 관점으로 인식
▶ 점진적인 국제화 발전을 위해서는 시장경험(내부화)과 해외지식축적의 중요성 강조

<중 략>

다국적 기업의 현황
▶ 다국적기업 현황(UNCTAD 조사)
 약 7만 8천개의 다국적기업과 78만개의 해외자회사 활동
• 해외자회사 종업원 약 7,300만 명
• 전세계 GDP의 약 10% 산출
• 전세계 총 고용의 약 3% 차지
 100대 초국적 기업은 매우 거대함

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