수출의 전략적 대안(4편) 다양한 수출의 형태와 내용
진실한기도
다운로드
장바구니
소개글
글로벌화되어 가는 경영환경에 있어서 국제 경영과 수출입 무역및 기업의 M & A 를 학술적으로 체계화하여 작성한 PPT로 분량이 많아 5편으로 나누어 게시합니다.이시리즈는
국제경영의 개념과 의미(1편)
기업경영에서의 글로벌화의 의미(2편)
해외시장의 진입 전략과 유형(3편)
수출의 전략적 대안(4편)
해외직접 투자의 유형과 방법(5편)
- 해외직접투자 이론
- 독점적 우위 이론
- 과점적 경쟁이론
- 제품 수명주기이론
- 내부화 이론
- 절충이론
- M & A 관련이론
등 5개의 시리즈가 해피캠퍼스에 함께 있어 위의 제목을 검색하시면 쉽게 참고 하실수 있어 학위논문이나 레포트 발표에 좋습니다
가격은 분량과 내용에 따라 다소 다르게 책정되어 잇어 필요한 부분만 검색하여 활용하시면 됩니다.
목차
1. 국제경영활동의 범위와 특징2. 국제경영활동의 동기
3. 국제경영학의 발전
4. 국제경영활동의 촉진/제약 요인
5. Globalization – 산업과 경쟁(제품/기술)
본문내용
A multinational enterprise (MNE) is any business that has productive activities in two or more countriesThe national heritage of the largest MNCs
1976 199019972000
United States45%31.5%32.4%26%
Japan91215.717
United Kingdom18.816.86.68
France7.310.49.813
Germany8.18.912.712
다국적 기업활동을 기존 무역이론으로 설명
▶ 기존 무역이론의 한계점 대두
1. 생산요소의 국제적 불이동성(factor immobility)
2. Comparative Advantage는 특정국 부존자원에 근거한 국가특유우위의 개념
참고 자료
Aaby, N. E., and S. Slater (1989). "Management Influences on Export Performance: A Review of the Empirical Literature 1978-1988," International Marketing Review 6(4), 7-26Anderson, O., and A. Buvik (2002). "Firms' internationalization and Alternative Approaches to the International Customer/Market Selection," International Business Review 11(3), 347-355.
Athens Chamber of Small and Medium Sized Enterprises. (2004). http://www.acsmi.gr/Eng/start_en.htm
Axinn, C. (1998)."Export Performance: Do Managerial Perceptions Make a Difference,:" International Marketing Review 5(Summer), 61-71.
Axinn, C., R. Savitt, J. Sinkula, and S. Thach (1995). "Export Intention, Beliefs, and Behaviors in Smaller Industrial Firms," Journal of Business Research 32(January), 49-55.
Ayal, I., and J. Zif(1978). "Competitive Market Choice Strategies in Multinational Marketing," Columbia Journal of World Business 13(3), 72-81.
Bijmolt, T., and P. Swart (194). "The Impact of Internal Factors on the Export Success of Dutch Small and Medium-Sized Firms." Journal of Small Business Management 32(2), 69-83
Bilkey, W. J. (1978). "An Attempted Intergration of the Literature on the Export Behavior of Firms," Journal of International Business Studies 9(Spring/ Summer), 33-46.
Bonaccorsi, A. (192). "On the Relationship between Firm Size and Export Intensity," Journal of International Business Studies 23(4), 605-636.
Brewer, P. (2001). "International Market Selection: Developing a Model from Australian Case Studies," International Business Review 10(2), 155-184.
Bruton, F. N., and B. B. Schlegelmilich (1987). "Profile Analysis of NonEXxporters versus Exporters Grouped by Export Involvement," International Management Review 27(1_, 38-49.
Calof, J. (1994). "The Relationship between Firm Size and Export Behavior Revisited," Journal of International Business Studies 25(2), 367-388.
Cavusgil, T. (1984). "International Marketing Research: Insights into Company Practices." Research in Marketing 7, 261-288.
Cavusgil, T., and J. Nevin (1981). "Internal Determinants of Export Marketing Behavior: An Empirical Investigation," Journal of Marketing Research 18(1), 114-119.
Cavusgil, T and S. Zou (1994). "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures," Journal of Marketing 58(January), 1-21.
Chetty, S., and R. Hamilton (1993). "Firm-Level Determinants of Export Performance: A Meta-analysis." International Marketing Review 10(3), 26-34.
Christensen, C., A. Da Rocha, and R. Gertner (1987). " An Empirical Investigation of the Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies 18(3). 61-77.
Cooper, R. G., and E. J. Kleinschmidt (1985), "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies (Spring), 37-55.
Davis, P., and P. Harveston(2000). "Internationalization and Organizational Growth: The Impact of Internet Usage and Technology Involvement among Entrepreneur-Led Family Business." Family Business Review 12(2), 107-120.
Denis, J., and D. Depelteau (1985). "Market Knowledge, Diversification and Export Expansion," Journal of International Business Studies 16(3), 77-89.
Dhanaraj, C., and P. Beamish (2003)."A Resource-Based Approach to the Study of Export Performance," Journal of Small Business Management 41(3), 242-261.
Diamantopoulos, A., and K. Inglis(1998). "Identifying Differences between High and Low Involvement Exporters," International Marketing Review 5(Summer), 52-60.
Dichtl, E., H. Koeglemayr, and S. Mueller (1990). "International Orientation as a Precondition for Export Success." Journal of International Business Studies 21(1), 23-40.
Enderwich, P., and M. Akoorie (1994). "The Employment of Foreign Language Specialists and Export Success-The Case of New Zealand," International Marketing Review 11(4), 4-18.
Gemunden, H. (1991), "Success Factors of Export Marketing: A Meta-Analytic Critique of the Empirical Studies," in New Perspectives on International Marketing. Ed. S. J. Paliwoda, London: Routledge, 22-62.
Greek Organization for Small and Medium Sized Enterprises and Handicraft. (2004). http://www.eommex.gr/english/SME_in_Ellas/sme_sector.htm
Hart, S., and N. Tzokas (1999). "The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK," Journal of Small Business Management 37(2), 63-75.
Julian, C. (2003). "Export Marketing Performance :A Study of Thailand Firms," Journal of Small Business Management 41(2), 213-221.
Karagozoglu, N., and M. Lindell (1998) "Internationalization of Small and Medium -Sized Technology-Based Firms: An Exploratory Study,“ Journal of Small Business Management 36(1), 44-59.
Kirpalani, V., and N. Maclntosh (1980). "International Marketing Effectiveness of Technology-Oriented Small Firms," Journal of International Business Studies 11(3), 81-90.
Knight, G. (2000). "Entrepreneurship and Marketing Strategy: The SME Under Globalization," Journal of International Marketing 8(2), 12-32.
Koh, A. (1991). "Relationships among Organizatonal Characteristics, Marketing Strategy and Export Performance," International Marketing Review 8, 46-60.
Manolova, T., C. Brush, L. Edelman, and P. Greene (2002) "Internationalization of Small Firms: Personal Factors Revisitied," International Small Business Journal 20(1), 9-30.
Minifie, R., and V. West (1998). " A Small Business International Market Selection Model," International Journal of Production Economics 56/57(3), 451-462.
Neter, J., W. Wasserman, and M. Kutner (1983). Applied Linear regression Models,. Homewood., IL:Irwin.
Papadopoulos, N., and J. Denis (1988). "Inventory, Taxonomy and Assessment of Method for International Market Selection," Marketing International Review 5(3), 38-51.
Sheridan, J. V. 1988. An examination of international market selection methods in small and medium-sized technology firms. Master's Thesis, Carleton University.
Simpson, C., L., and D. D. Kujawa (1974). "The Export Decision Process: An Empirical Inquiry," Journal of International Business Studies 5(Spring/Summer), 107-117.
Ursic, M., and M. Czinkota (1984). "An Experience Curve Explanation of Export Expansion," Journal of Business Research 12, 159-168.
Van Hoorn, T. P. (1979). "Strategic Planning in Small and Medium Sized Companies," Long Range Planning 12(2), 84-91.
Vargas-Carcamo, A. 1986. Export market selection process by small and Medium- sized mid-western export manufacturers of industrial goods. Dissertation Thesis, The Ohio State University.
Wiedersheim-Paul, F., H. Olson, and L. Welch (1978). "Pre-Export Activity: The First Step in Internationalization," Journal of International Business Studies 9(1), 47-58.
Wolff, J., and T. Pett (2000). "Internationalization of Small Firms: An Examination of Export Competitive Patterns Firm Size, and Export Performance," Journal of Small Business Management 38(2), 34-48.