해외직접 투자의 유형과 방법(5편)

소개글

글로벌화되어 가는 경영환경에 있어서 국제 경영과 수출입 무역및 기업의 M & A 를 학술적으로 체계화하여 작성한 PPT로 분량이 많아 5편으로 나누어 게시합니다.

이시리즈는
국제경영의 개념과 의미(1편)
기업경영에서의 글로벌화의 의미(2편)
해외시장의 진입 전략과 유형(3편)
수출의 전략적 대안(4편)
해외직접 투자의 유형과 방법(5편)
- 해외직접투자 이론
- 독점적 우위 이론
- 과점적 경쟁이론
- 제품 수명주기이론
- 내부화 이론
- 절충이론
- M & A 관련이론

등 5개의 시리즈가 해피캠퍼스에 함께 있어 위의 제목을 검색하시면 쉽게 참고 하실수 있어 학위논문이나 레포트 발표에 좋습니다
가격은 분량과 내용에 따라 다소 다르게 책정되어 잇어 필요한 부분만 검색하여 활용하시면 됩니다.

목차

1. 해외직접투자에 의한 해외진출
2. Form of Foreign Direct Investment
3. 해외직접투자이론 개관
4. Foreign Direct Investment Theory
5. Foreign Direct Investment : Joint Venture
6. Foreign Direct Investment : M&A
7. FDI가 현지국에 미치는 영향
8. FDI가 투자국(본국)에 미치는 영향

본문내용

▶해외진출방법으로 해외시장 개입 및 몰입 정도가 가장 높으며, 위험 정도도 가장 높음 ▶동기 : 시장추구, 생산효율성추구, 자원추구, 지식추구, 선도기업/고객추종, 규제회피 등▶소유방식에 따라 단독투자와 합작투자 분류 : Green Field, M&A, Brown Field▶배치방식에 따라 수직적 방법과 수평적 방법, 혼합적 방법

<중 략>

■ Cost of Foreignness(외국비용) : 낯선 환경, 정부의 차별대우, 환위험, 정치적 위험 등■ Cost of foreignness (inherent disadvantage)를 상쇄할 수 있는 독점적 우위를 보유■ 독점적 우위: 기술(생산, 경영, 마케팅 노하우), 상표, 광고, 저렴한 자본조달비용, 규모의 경제등■ FDI는 독/과점적 우위 기업들이 이윤 극대화 위해 불완전 시장의 지배 활동 독/과점적 우위는 진입장벽 역할과 함께 공공재(public goods) 역할을 수행■ 한계 : 독점적 우위는 FDI의 필요조건이지 충분

참고 자료

Aaby, N. E., and S. Slater (1989). "Management Influences on Export Performance: A Review of the Empirical Literature 1978-1988," International Marketing Review 6(4), 7-26
Anderson, O., and A. Buvik (2002). "Firms' internationalization and Alternative Approaches to the International Customer/Market Selection," International Business Review 11(3), 347-355.
Athens Chamber of Small and Medium Sized Enterprises. (2004). http://www.acsmi.gr/Eng/start_en.htm
Axinn, C. (1998)."Export Performance: Do Managerial Perceptions Make a Difference,:" International Marketing Review 5(Summer), 61-71.
Axinn, C., R. Savitt, J. Sinkula, and S. Thach (1995). "Export Intention, Beliefs, and Behaviors in Smaller Industrial Firms," Journal of Business Research 32(January), 49-55.
Ayal, I., and J. Zif(1978). "Competitive Market Choice Strategies in Multinational Marketing," Columbia Journal of World Business 13(3), 72-81.
Bijmolt, T., and P. Swart (194). "The Impact of Internal Factors on the Export Success of Dutch Small and Medium-Sized Firms." Journal of Small Business Management 32(2), 69-83
Bilkey, W. J. (1978). "An Attempted Intergration of the Literature on the Export Behavior of Firms," Journal of International Business Studies 9(Spring/ Summer), 33-46.
Bonaccorsi, A. (192). "On the Relationship between Firm Size and Export Intensity," Journal of International Business Studies 23(4), 605-636.
Brewer, P. (2001). "International Market Selection: Developing a Model from Australian Case Studies," International Business Review 10(2), 155-184.
Bruton, F. N., and B. B. Schlegelmilich (1987). "Profile Analysis of NonEXxporters versus Exporters Grouped by Export Involvement," International Management Review 27(1_, 38-49.
Calof, J. (1994). "The Relationship between Firm Size and Export Behavior Revisited," Journal of International Business Studies 25(2), 367-388.
Cavusgil, T. (1984). "International Marketing Research: Insights into Company Practices." Research in Marketing 7, 261-288.
Cavusgil, T., and J. Nevin (1981). "Internal Determinants of Export Marketing Behavior: An Empirical Investigation," Journal of Marketing Research 18(1), 114-119.
Cavusgil, T and S. Zou (1994). "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures," Journal of Marketing 58(January), 1-21.
Chetty, S., and R. Hamilton (1993). "Firm-Level Determinants of Export Performance: A Meta-analysis." International Marketing Review 10(3), 26-34.
Christensen, C., A. Da Rocha, and R. Gertner (1987). " An Empirical Investigation of the Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies 18(3). 61-77.
Cooper, R. G., and E. J. Kleinschmidt (1985), "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies (Spring), 37-55.
Davis, P., and P. Harveston(2000). "Internationalization and Organizational Growth: The Impact of Internet Usage and Technology Involvement among Entrepreneur-Led Family Business." Family Business Review 12(2), 107-120.
Denis, J., and D. Depelteau (1985). "Market Knowledge, Diversification and Export Expansion," Journal of International Business Studies 16(3), 77-89.
Dhanaraj, C., and P. Beamish (2003)."A Resource-Based Approach to the Study of Export Performance," Journal of Small Business Management 41(3), 242-261.
Diamantopoulos, A., and K. Inglis(1998). "Identifying Differences between High and Low Involvement Exporters," International Marketing Review 5(Summer), 52-60.
Dichtl, E., H. Koeglemayr, and S. Mueller (1990). "International Orientation as a Precondition for Export Success." Journal of International Business Studies 21(1), 23-40.
Enderwich, P., and M. Akoorie (1994). "The Employment of Foreign Language Specialists and Export Success-The Case of New Zealand," International Marketing Review 11(4), 4-18.
Gemunden, H. (1991), "Success Factors of Export Marketing: A Meta-Analytic Critique of the Empirical Studies," in New Perspectives on International Marketing. Ed. S. J. Paliwoda, London: Routledge, 22-62.
Greek Organization for Small and Medium Sized Enterprises and Handicraft. (2004). http://www.eommex.gr/english/SME_in_Ellas/sme_sector.htm
Hart, S., and N. Tzokas (1999). "The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK," Journal of Small Business Management 37(2), 63-75.
Julian, C. (2003). "Export Marketing Performance :A Study of Thailand Firms," Journal of Small Business Management 41(2), 213-221.
Karagozoglu, N., and M. Lindell (1998) "Internationalization of Small and Medium -Sized Technology-Based Firms: An Exploratory Study,“ Journal of Small Business Management 36(1), 44-59.
Kirpalani, V., and N. Maclntosh (1980). "International Marketing Effectiveness of Technology-Oriented Small Firms," Journal of International Business Studies 11(3), 81-90.
Knight, G. (2000). "Entrepreneurship and Marketing Strategy: The SME Under Globalization," Journal of International Marketing 8(2), 12-32.
Koh, A. (1991). "Relationships among Organizatonal Characteristics, Marketing Strategy and Export Performance," International Marketing Review 8, 46-60.
Manolova, T., C. Brush, L. Edelman, and P. Greene (2002) "Internationalization of Small Firms: Personal Factors Revisitied," International Small Business Journal 20(1), 9-30.
Minifie, R., and V. West (1998). " A Small Business International Market Selection Model," International Journal of Production Economics 56/57(3), 451-462.
Neter, J., W. Wasserman, and M. Kutner (1983). Applied Linear regression Models,. Homewood., IL:Irwin.
Papadopoulos, N., and J. Denis (1988). "Inventory, Taxonomy and Assessment of Method for International Market Selection," Marketing International Review 5(3), 38-51.
Sheridan, J. V. 1988. An examination of international market selection methods in small and medium-sized technology firms. Master's Thesis, Carleton University.
Simpson, C., L., and D. D. Kujawa (1974). "The Export Decision Process: An Empirical Inquiry," Journal of International Business Studies 5(Spring/Summer), 107-117.
Ursic, M., and M. Czinkota (1984). "An Experience Curve Explanation of Export Expansion," Journal of Business Research 12, 159-168.
Van Hoorn, T. P. (1979). "Strategic Planning in Small and Medium Sized Companies," Long Range Planning 12(2), 84-91.
Vargas-Carcamo, A. 1986. Export market selection process by small and Medium- sized mid-western export manufacturers of industrial goods. Dissertation Thesis, The Ohio State University.
Wiedersheim-Paul, F., H. Olson, and L. Welch (1978). "Pre-Export Activity: The First Step in Internationalization," Journal of International Business Studies 9(1), 47-58.
Wolff, J., and T. Pett (2000). "Internationalization of Small Firms: An Examination of Export Competitive Patterns Firm Size, and Export Performance," Journal of Small Business Management 38(2), 34-48.