6시그마 방법론을 이용한 신 비즈니스 모델 개발

서지정보

ㆍ발행기관 : 대한안전경영과학회 ㆍ수록지정보 : 대한안전경영과학회지 / 12권 / 3호
ㆍ저자명 : 성기욱, 유재성, 김봉선

영어 초록

Global financial crisis at 2008 bring about the great change to the company itself and its environment. In these days, the company needs change to the ambidextrous organization, which have more efficiency processes also have more attractive products and services. Ambidextrous organization purse exploiting and exploration innovation program. For the existing process's incremental and rapid improvement, the exploiting innovation programs are used such as 6 Sigma program and so on. For the new business model's searching and developments, the exploration innovation programs are used such as blue ocean program and brainstorming and so on. In this paper is presented the new procedures, for the new business model development, combining exploration and exploiting innovation programs. To obtain the creative business ideas, various exploration methodologies are adopted based on 6 Sigma's methodology, The new procedures are applied to the venture company and examined its validity.

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