Cinemagraph Image Study for the Online Food Marketing
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국농식품정보과학회
ㆍ수록지정보 : Agribusiness and Information Management / 6권 / 1호
ㆍ저자명 : JiSeob Park, Cheul Rhee
ㆍ저자명 : JiSeob Park, Cheul Rhee
목차
Abstract1 Introduction
2 Theoretical background
2.1 Cinemagraph
2.2 Brand Attitude
2.3 Perceived Monetary Value
2.4 Perceived Taste
2.5 Purchase Intention
3 Research Model and Hypothesis
3.1 Research Model
3.2 Research method
3.3 Drawing the hypothesis
4 Result analysis
4.1 Demographics analysis
4.2 Measurement tool verification
5 Results
References