Emotional Responses to e-Magazine Published with Cinemagraph Images
(주)코리아스칼라
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- 2016.04.02
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- 2015.06
- 11페이지/
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서지정보
ㆍ발행기관 : 한국농식품정보과학회
ㆍ수록지정보 : Agribusiness and Information Management / 7권 / 1호
ㆍ저자명 : Ji Seob Park, Jin Hwa Bae, Kwang Su Cho
영어 초록
This study aims to compare and analyze the differences of emotional responses between two types of e-magazines published—one with cinemagraph images and another with general still images. To conduct this study, a total of nine pages were prepared with different contents according to each theme and samples of e-magazine with a total of nineteen sections of images were exposed to a total of thirty persons of subjects. Fifteen persons were assigned to the experimental group viewing the cinemagraph images, and other fifteen persons were assigned to the control group viewing the general still images. As a result of the experiment, the emotional responses of the experimental group and the control group were significantly different. Twenty-eight items of positive emotional responses out of forty-two items of the emotional responses were more found in the experimental group, and fourteen items of negative emotional responses affected the control group more. In the experimental group where the differences in the mean value and significant differences were found, negative emotional responses were not examined but fourteen positive emotional response items such as Loveliness, Merriness, Freshness, Activeness, Attractiveness, Powerfulness, Heartwarming, Joyfulness, Interesting, Confidence, Excitement, Cheerfulness, Humorousness, and Amazement were found; in the control group, positive emotional responses were not found but three items of negative emotional responses such as Ambiguousness, Stuffiness, and Boredom were found.
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