컨조인트 분석을 이용한 BRT 및 바이모달 트램 이용 속성의 효용 산정 연구 (세종시를 중심으로)
(주)코리아스칼라
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- 2023.04.05
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- 2017.08
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서지정보
ㆍ발행기관 : 한국도로학회
ㆍ수록지정보 : 한국도로학회논문집 / 19권 / 4호
ㆍ저자명 : 박상민, 김경현, 고한검, 목재균, 이종화, 윤일수
영어 초록
PURPOSES :This study was initiated to estimate the utilities of usage attributes of BRT and Bimodal Trams using a conjoint analysis method in order to identify the important features pertaining to the use of BRT and Bimodal Trams.METHODS :For this purpose, important attributes and those level in the use of BRT and Bimodal Trams in the city of Sejong were identified. Next, a profile questionnaire pertaining to BRT and Bimodal Trams was designed for the conjoint analysis, and a survey was conducted in the city of Sejong. Using SPSS software, conjoint analysis was performed to identify the important attributes vis`-a-vis the use of BRT and Bimodal Trams in the city of Sejong. Finally, the utilities for individual attributes were calculated based on the models estimated by the conjoint analysis.RESULTS :The results of the conjoint analysis were used to identify the important attributes. With regard to the usage of BRT, users indicated that fare was the most important attribute with the highest utility. In the case of Bimodal Trams, the users indicated that the number of seats and internal environment were the most important attributes with the highest utilities.CONCLUSIONS :Based on the results of the conjoint analysis, the important attributes pertaining to the use of BRT and Bimodal Trams in the city of Sejong were identified. Our study indicates that BRT in the city of Sejong needs to be upgraded to improve the utilities of the important attributes. Currently, Bimodal Trams has not been introduced completely in the city of Sejong. However, in the future, when the introduction of Bimodal Trams is completed, the important attributes should be emphasized in order to improve the quality of its service.
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