A study on the fashion cultural product development with Gangneung image
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서지정보
ㆍ발행기관 : 복식문화학회
ㆍ수록지정보 : 복식문화연구 / 26권 / 2호
ㆍ저자명 : Jin Kwen, Sohee Um, Youngsuk Lee, Yongmun Kim, Hyunri Woo
ㆍ저자명 : Jin Kwen, Sohee Um, Youngsuk Lee, Yongmun Kim, Hyunri Woo
목차
AbstractI. Introduction
Ⅱ. Background
1. Concept of fashion cultural product
2. Research review of fashion cultural product
Ⅲ. Method and Procedures
1. Research problem
2. Research method
Ⅳ. Result and Discussion
1. Demographic analysis
2. Experience and interest in purchase of fashion cultural product
3. Purchase consideration factors of fashion cultural product
4. Fashion cultural product preference on images about Gangneung
Ⅴ. Conclusion
References
영어 초록
This study examined images typical to this city and explored ways to develop cultural products using these images. Researchers reviewed literature about fashion cultural products and related previous research, and then conducted a closed-ended survey to analyze universal fashion preferences. For the examination material, such a way was used as information data base and network review inside and outside the country, dissertation screen, and published media including separate volumes. The following are considering points in the developing process. First, the study identified design, color, price, practicality and quality as factors that should be taken into consideration when using the image of Gangneung. In particular, it determined that the image needs to reflect a modern sensibility while maximizing its representation of local culture. Second, Gangneung’s symbolic image should incorporate the sea, Gyeongpo, and coffee. In other words, the sea, Gyeongpo, and coffee should receive top symbolic priority. Third, from a development perspective, the most appropriate items for displaying the image include t-shirts, keychains, umbrellas, or other accessories, since these items are easily available in terms of price. In sum, this study highlighted the necessity of reconsidering Gangneung’s currents ymbolic image, suggesting that a new image should be developed. Developing a typical fashion cultural product image will enrich Gangneung’s cultural industry and the distribution of newly designed products will improve the localeconomy.참고 자료
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