Analysis of Color Design in PC Horror Game Poster
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국컴퓨터게임학회
ㆍ수록지정보 : 한국컴퓨터게임학회 논문지 / 36권 / 3호
ㆍ저자명 : Xue Ting YIN, Cheung Woon JHO
ㆍ저자명 : Xue Ting YIN, Cheung Woon JHO
목차
1. Introduction2. Methodology
3. Theories
3.1 PC Horror Games
3.2 PC Games Poster
3.3 Colors
4. PC Horror Game Poster Color Analysis
4.1 Munsell (hue) Color Analysis
4.2 Analysis of Saturation
4.3 Analysis of Brightness
4.4 Analysis Results
5. Conclusion
영어 초록
The global PC game market is enjoying sustainable growth, and diverse grow types and quantities of games. Among the many, the theme of horror circulates in the market. Ahead of placing orders, the poster initiates the first exchange with the game, players and consumers, and affects buyers' behavior and cognition subject to its color. What is an eye-catching poster? Different games have different styles and philosophies, so it leads to a certain degree of variation in the poster design of each game. In order to study the common points of popular game color design. For the top 10 most acclaimed horror games on STEAM (PC), 5 to 6 color elements were mined from each poster for analysis and offered suggestions on poster design. First, in the color selection, more warm colors are on the list of recommendation, such as yellow, you can also choose cool colors such as blue. Second, high-saturation and high-brightness colors speak for better choice. The design of color is not absolute, and this thesis only analyzes the posters of commercially circulated and well-received horror games. It is hoped to provide insights for user-friendly interface design, support and understanding of user behaviors.참고 자료
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