소비자행동론-myth&ritual
- 최초 등록일
- 2009.05.08
- 최종 저작일
- 2008.12
- 8페이지/
MS 파워포인트
- 가격 1,000원
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myth&ritual의 예와 discussion question이 있음. 짧은 발표자료
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the road along Deoksugung Palace’s stone wall is a favorite dating spot for young couples.
Deoksugung Palace is, among other things, a palace famous for its elegant stone-wall road
There is a funny story about Deoksu Palace: a couple who walk along the palace wall will break up no matter how much they are in love...
A couple walk along the palace wall
Don’t have a Shampoo and 미역국
story
symbolic elements
shared emotions/ideals of a culture
Myth: a story containing symbolic elements that represent the shared emotions/ideals of a culture
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Korean Taffy
Fork
Toilet paper
Rice cake
Good Luck!
set of multiple, symbolic behavior
fixed sequence
tend to be repeated
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