Marketing mix(Nintendo)

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Marketing Mix of Nintendo

목차

Introduction
1. product
2. price
3. place
4. promotion
Conclusion

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Introduction
The Nintendo was taking the lead in the game market all over the world during early 1980s to middle 1990s with “Super Mario series”. Afterward, they did not adapt to new circumstances and failed in their business. Finally, Sony which is Nintendo’s rival dominates the game market. In 2004, Nintendo DS came out to take the handheld market. Also, Sony touted its foray into the handheld market with its PSP or Play Station Portable. At last The Nintendo succeeded by reason of excellent marketing strategy. Subsequently, they are taking the lead in game market until now.

Marketing Mix of Nintendo
Product
There is no comparison between Sony’s PSP and Nintendo DS. PSP has an excellent graphic. In addition there are many functions such as MP3, playing movie and seeing picture with high design. The other hand, Nintendo DS services just simple function.

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