허쉬초콜릿 마케팅 전략

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마케팅 수업시간에 프레젠테이션을 위해 제작한 PPT입니다.

목차

1 About Hershey chocolate corp.
-Hershey’s products and its competitors

2. Hershey’s Marketing Strategies
- Targeting Adult ;especially Mother
-Generating interests and excitement in its product

3.Conclusion

본문내용

Hershey’s candies include:
Hershey chocolate corp.
Products of Hershey Chocolate
Hershey Kisses with Almond.
This product was introduced in 1990 and became one of the top 20 in U.S. candy brands during 1991.
y’s History
Hershey Milk Chocolate Bar
Highest-rated confectionary brand
Hershey’s competitors
Hershey’s major competitors include:
The Mars Company
Nestle
Cadbury Schweppes LLC
Wrigley Corporation
2. Marketing Strategies
Targeting Adults; especially mothers
Hershey corp. thinks that mothers determine children’s early taste in candy.
Research shows that adults eat more than 55% of all candy sold
Products wrapped seasonal color have tremendous appeal for adults during Christmas and Easter season.
D
Bite-size products
In December 1998, Hershey targeted the ever-growing snacking segment of the confectionery industry
Including Hershey Milk chocolate with almonds, Cookies ’n’ creme, Almond Joy etc.
These products represent about one-fourth of the packaged chocolate candy category
D
Generating interests and excitement in its product

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