whole food 기업분석(case study) (영문판) ppt
- 최초 등록일
- 2009.10.31
- 최종 저작일
- 2009.05
- 26페이지/ MS 파워포인트
- 가격 3,000원
소개글
친환경 유기농 식품 판매 회사인 whole food 기업분석 입니다.
목차
Part 1: (Michael)
- introduction
- problems and challenge
- industry and business situation
- key customers and competitors
Part 2: (Christian)
- marketing and financial targets
- strategic alliances
- SWOT analysis
- TOWS analysis
Part 3: (Tamim)
- sources of competitiveness
- conclusions and recommendations
- update case material
- evaluate and apply learning
본문내용
- Whole Foods Market is a leading retailer of natural and organic food products.
- Organic food is a special subset of the natural food category and had to be grown without the use of artificial supplements.
- Whole Foods motto: Whole Foods, Whole People, Whole Planet.
Founded: 1980 in Austin, Texas by four business people
Headquarter: Austin, Texas
No. of stores: 276 in USA, Canada and Great Britain
Industry: Grocery store, Health food store
Total Revenue: $6.6 billion USD (2007)
Employees: 41,500 (2007)
core values of Whole Foods:
selling the highest quality natural and organic products
satisfying and delighting their customers
supporting team member excellence and happiness
creating wealth through profits & growth
creating ongoing win-win partnerships with their suppliers
참고 자료
www.wholefoodsmarket.com/
www.wikipedia.org/
Book: „Crafting and Executing Strategy“
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