애플 앱스토어 케이스 스터디
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- 2009.11.04
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애플 앱스토어의 케이스 스터디로,
앱스토어의 성공 요인 분석과 차후 국내 통신사의 방향 제시
목차
Apple Overview
History
Product Lineup
iPhone
App Store Case Study
What is App Store?
App Store Business Model
KSF for App Store
App Store Future
App Store Strategies for SKT
Current Situation Analysis
Suggestions for SKT
본문내용
Launching Apple Ⅱ (Leading PC Boom, S/W)
M/S ↓)
Apple LISA Failure (Steve Jobs OUT)
Launching McIntosh (John Sculley Era)
Leading the Laptop Industry (Design, Technology)
Launching MAC OS (New Standard)
Computer Appliances M/S (Steve Jobs Comeback)
Launching iPod (No.1 Portable MP3 Player in the World)
Launching iTunes (No.1 Player in Legal Music Download Market)
Entering Mobile Phone Industry with iPhone
iPod Touch
Product Lineup
Hardware
Software
iPod Family
Mac Book
iPhone
iTunes
Mac OS X
App Store
iPhone
Touchscreen interface, with several patents
Visual voicemail
Full MacOSX instead of subset (half a Gb)
Webbrowsing with most advanced webbrowser to date on handheld device (Safari)
demo
Screen size: 3.5 in (89 mm)
Screen resolution: 480×320 pixels at 163 ppi, with 3:2 aspect ratio
Input devices: Multi-touch screen interface plus a "Home" button and "Sleep/Wake" located on the top of the iPhone.
Built-in rechargeable, non-removable battery
2 megapixel camera
Location finding by detection of cell towers and Wi-Fi networks
iPhone
Total iPhone sales are up to 37 millions. Big Success for iPhone…
What factors make Big Success for iPhone?
iPhone
First of all, We Investigated Phone Factor itself,
As you know, iPhone has cool design, but it cannot explain all portion of Big Success
iPhone
We pay attention to the iPhone Sales Trend,
As you see, there was a big sales jump in Q4 2008. Why?
Table of Contents
Apple Overview
History
Product Lineup
e
App Store Case Study
What is App Store?
App Store Business Model
KSF for App Store
App Store Future
App Store Strategies for SKT
Current Situation Analysis
Suggestions for SKT
What is App Store?
Please Watch the Short Moving Picture,
What is App Store?
iPod Family
참고 자료
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