나이키 발표 PPT
- 최초 등록일
- 2009.11.29
- 최종 저작일
- 2008.06
- 42페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
나이키 케이스 스터디 발표 피피티구요,
마케팅 전략에서 STOW 4P 경쟁사 위기와 극복,
향후 방향의 내용을 담았습니다.
정성스럽게 만든 자료 입니다.
목차
-INTRODUCTION
Overview
Executives
Income Statement
Histoty
Logo - swoosh
Firm`s Sprits
Bo Jackson Sports and Fitness Center
-COMPETITOR
Nike VS Adidas
Competitive Intelligence
Nike VS Adidas
Nike VS Nintendo
-SUCCESS ELEMENT
Interactive Stock Chart
Value Chain
S.W.O.T
Nike’s social responsibility
4P
본문내용
-Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world`s #1 shoemaker, does more dominating than assisting, to capture more than 20% of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football.
-NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in more than 180 other countries. In 2006 NIKE veteran Mark Parker succeeded Bill Perez as president and CEO. It bought Umbro in 2008.
참고 자료
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