자동차 산업 환경

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자동차 산업 환경

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The First Gasoline-Powered Car

Creation Of Automobile Industry

Establishment of a mass production system and superiority of United States
(The Ford revolution and GM`s global supremacy)

BIG3 Into The Global

Outlook Of 1921-1940

Expansion Of The European Market

Formed Automobile Boom After Wars

Japan`s Global Supremacy And The 3 Form System

Oil Shock

Raising BRIC`s

Strengthening Of Environmental Regulations

Expansion of FTA

Global economic crisis

Future changes in

Sale
1. Export
2. sales corporation

R&D

Marketing

Outsourcing

Trend of Hyundai

South america’s assembly plamt
Middle East
Southeast Asian
THE local plant
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The First Gasoline-Powered Car

 By 1886, Karl Friedrich Benz of Germany had invented the first gasoline-powered car. It was a three-wheeled vehicle, which other engineers later improved by adding a fourth wheel and a more efficient engine.

Creation Of Automobile Industry

Europe
 The automobile was invented by German but they considered car a dangerous things. There was many kinds regulation so they couldn`t develop.
 In 1889 France, Panhard et Levassor, The world`s first car brand, obtained a production license from Daimler.
 After 1890, a lot of new small brand company came into existence. (France`s Renault, Peugeot and Italy`s Fiat and so forth)
-> It was handicraft manufacturing only for the amusement of the rich.
 After that, Production output gradually increased. In 1990, Germany and France accounted for 58% of the world automobile market (Annual total global product size is 50,000)

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