다어이어트 광고 방법에 대한 선호도 조사

소개글

다양한 마케팅 광고에 대해서 각 연령대 별 사람들은
어떻게 반응할까?

직접 진행한 설문조사와 다양한 학문적 근거를 통해
선호도를 분석해 보았다.

목차

1.소개
2.조사 방법
A. Internet research
B. Library research
C. Survey
3.자료(설문결과)
A. Book research
B. Internet research
C. Survey
4.결론
5.참고문헌
6.부록

본문내용

In Korea, diet has been on the center of attention of many people, regardless of sex and age. As this trend becomes secure, many companies which specialize in diet began to appear and the number of those companies is continually increasing. In this situation, competition between companies has become far more competitive, creating a variety of appealing and sophisticated marketing methods such as showing celebrities with perfect body, holding diet camps, and distributing product samples or diet magazines and so forth.
It would be beneficial to research those marketing techniques and degree of their effectiveness. This is because such analyzed information will enable people to find out what the most effective marketing technique is to different groups of people and to understand how they influence people to go on a diet. And finally, This research would help people to keep objective and wise attitude for those marketing techniques whenever they are exposed to those marketing methods.

참고 자료

Bennett, Peter D. Marketing. New York: Mcgraw – hill College, 1988.

Bryant, Keith and Cathleen Zick. The Economic Organizaion of the Household. New York : Cambridge University Press, 2006.

Hyun, Teak su and Hong Jang Sun. Understanding of Advertisement and Practice. Seoul: Dong Moon Sun, 2007.

Kim, Jong oe, Kim Su koong, Yoon Meyngs ook and O Young ei. Marketing. Seoul: Hyung Seul Publish, 2006.

Park, Hyun ju. Analysis of Diet Food Advertisement. Seoul: Korea Consumer Agency, 2000.