Lindy’s Bridal Shoppe

소개글

한번즘은 들어본 Lindy’s Bridal Shoppe 케이스 분석입니다.
그리고 케이스 분석 베이스로 뒤에나온 문제들 5개 풀은거 입니다.

목차

1. Could Lindy change the emphasis of her merchandise mix to increase her sales?
2. Which products should have more emphasis? Which should have less?
3. What personnel decisions must Lindy face to improve her business?
4. How could someone like Lindy Armstrong balance the demands of her family and her business?
5. If one of Lindy’s competitors were to offer her $150,000 for her business, should she sell?

본문내용

1. Could Lindy change the emphasis of her merchandise mix to increase her sales?
No, Lindy could not change the emphasis of her merchandising mix to increase the sales due to limited financial assets and it was quite impossible for her to expand her business without incorporating merchandising mix. Lindy’s Bridal Shoppe was located in Lake City and was the only store in this city, doing business in bridal gowns, prom gowns, accessories and silk flowers. This small bridal store was not only dealing in sales of bridal items but also offering men’s formal wear on rental basis as well as fitting and alteration of men’s wear. Lindy started this business with silk flowers. With the passage of time, she realized the progress of her business and adopted the strategy of merchandising mix by involving Dan and Karen to expand her business and increase the sales of her business. So, their involvement in this small business helped Lindy to manage work load accordingly.......

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