마케팅 관점에서의 비타민 산업, 4ps, SWOT 영어버전, 한국어 포함

소개글

마케팅 관점에서의 비타민 산업, 4ps, SWOT, STP

목차

1. Marketing objective (마케팅 목적)
2. SWOT (Blackmores) (SWOT)
3. Marketing strategy (마케팅 전략)
4. Marketing segmentation (마켓 세분화)
5. Marketing targeting (마켓 타케팅)
6. Marketing positioning (마켓 포지션)
7. Marketing research (마켓 리서치)
8. Product (제품)
9. Pricing (가격)
10. Marketing Distribution (마케팅 유통)
11. Marketing communication (홍보)
12 . Reference list (참고 자료)

본문내용

1. Marketing objective (마케팅 목적)
Blakckmores sets health as its core object. “This company leads experts in natural health because Blackmores has over 70 years experience and are the supplement company with the longest history in Australia”. They also support and fund health research. According to the high quality ingredient, it can prove how Blackmores consider natural health. (Blackmores)

Blackmores는 건강을 가장 중요한 목적으로 삼으며, “ 자사는 70년이 넘는 경험과 호주에서 가장 긴 역사를 자랑하는 공급체로써 친환경 건강 제품의 선두주입니다”. 이 회사는 건강 리서치에 투자하며, 높은 컬리티의 재료를 사용을 통해 얼마나 자사가 더욱 건강적인 면에 고심을 하는지를 증명하고 있다.

2. SWOT (Blackmores)
“Identifies the main opportunities/threats, strengths/ weaknesses and issues facing the product line” (Kolter, p, etc. al, 2007)
제품이 가진 기회, 위협, 장점, 단점의 이슈를 명확히 하는 과정

Strengths
장점
Blackmores use only high quality ingredients as raw materials.
Those raw materials manufacture under standards for pharmaceutical
Preparations. As providing raw ingredients, customer could trust
Blackmores company.
Blackmores는 높은 컬리티의 천연 재료를 사용한다. 이러한
천연 재료의 제조는 약제법의 기준에 알맞으며, 천연 재료를
제공함으로써, Blackmores를 이용하는 소비자들의 믿음을
얻을수 있다.

참고 자료

Colin Nicholson, D 2008, Naturally healthy, Smartinvestor
Retailworld, 2005, Annual report 2005 June-December, 2005
Retailworld, 2006, Annual report 2005 June-December, 2006
Retailworld, 2007, Annual report 2005 June-December, 2007
Blackmores, 2008, the company, http://www.blackmores.com.au/AboutUs/
Powerhousemuseum, 2008, CRS/CRS Chemicals Pty Ltd/ICI archive, 1945,
http://www.powerhousemuseum.com/collection/database/?irn=11742
Bayer, 2008, About us, http://www.bayer.com.au/dir218/bayerweb.nsf
ASX, 2008, company research,
http://www.asx.com.au/asx/research/CompanyInfoSearchResults.jsp?searchBy=asxCode&allinfo=on&asxCode=BKL#headlines
Douglas RM, Hemila H, Chalker E,Treacy B, 2007, Vitamin C for preventing and treating the common cold, Cochrane Database of Systematic Reviews.
Kotler, P, Brown, L, Adam, S, Burton, S, Armstrong, G, 2007, Marketing 7th, Pearson Prentice Hall.
Wikipedia, 2008, vitamin D
http://en.wikipedia.org/wiki/%EB%B9%84%ED%83%80%EB%AF%BC_D
Personal contact
Michell, A, personal communication 13/04/08
Whan, T, personal communication 12/04/08