natura brasil 해외진출 사례 분석 (영문)
- 최초 등록일
- 2009.12.19
- 최종 저작일
- 2009.08
- 46페이지/
MS 파워포인트
- 가격 5,000원
소개글
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목차
Market Analysis (target)
Industry Analysis
Product
Price
Place
Promotion
Market entry mode
Competitors
SWOT analysis
본문내용
The natural cosmetic products market : A growing market
$ 7 Billion Global Natural Cosmetic Sales Worldwide ( $ 1 Billion sales in US )
Main growing market : North America & Europe
Majors drivers of growth:
Growing demand for green products
Distribution of natural and organic cosmetics is increasing in supermarkets, drugstores, and pharmacies
Investment is coming in from large cosmetic manufacturers, retailers, private and financial investors. ( ex: L’Oreal & The Body Shop or Estee Lauder & the Origins Organics).
New Product Development (NPD) has become a key feature of the natural cosmetics market.
By adopting private standards like Ecocert and Soil Association, cosmetic manufacturers are forced to innovate through product formulations (natural preservatives, surfactants and colorants ).
Lack of regulation
Pseudo-natural products competing with legitimate natural and organic cosmetic products.
Differences in natural ingredient compositions and the variation in private standards could dampen consumer confidence in natural & organic products.
Among existing certification: Ecocert , Soil Association, USDA certified organic ingredients…
참고 자료
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