월마트 기업분석 (영문자료)

소개글

미국 MBA 재학생이 작성한 월마트 기업분석 자료입니다
투자기업에게 보고하는 양식으로 작성되어 있습니다.
기업환경분석, 기업전략분석, 국제 경제환경 분석, 제안하는 전략, 결론 이 기재 되어 있으며, 전문적인 분석툴로 작성되어진 수준있는 문서입니다.

목차

-Issues

-Recommendation
1) Overall management
2) Domestic competition
3) International strategy

-Analysis
1) The company analysis
(a) Store Formats
(b) International location
(c) Performance
(d) Financial performance
(e) SWOT Analysis
(f) Other characteristics
2) Industry Analysis

본문내용

Issues
As the largest retailer in the world, Wal-Mart is facing various issues ranging from the need of changing store format to the establishment of new global strategy. The company has grown significantly during its half century history by introducing and implementing several notable strategies such as varying store format, applying information technology, improving human resources efficiency, and going forward to internationalization. However, Wal-Mart now has only ten international units, but it wants to increase its competitive advantages internationally. With a nearly $300 billion sales, Wal-Mart feels keenly the need to have more efficient operating systems in all facets of its business and management fields. Furthermore, Wal-Mart faces strong competition from Target, Home Depot and Sears-Kmart constantly in its domestic market from which the company earned 81% of its total sales in 2004. Expanding its global reach and strengthening its domestic position are the company`s essential issues which should be solved.

참고 자료

미국 MBA 재학생이 작성한 월마트 기업분석, 기업전략 REPORT입니다.