옥션의 기본적인 마케팅전략

소개글

Customer Relationship Management
M a r k e t i n g c o n c e p t
M i s s i o n s t a t e m e n t
옥션의 기본적인 PPT로 굉장히 깔끔합니다

목차

M i s s i o n s t a t e m e n t
M a r k e t i n g c o n c e p t
Customer Relationship Management
D i s c u s s i o n

본문내용

Mission Statement & marketing concept
1) Objective
Describe the
company’s Mission
Statement and evaluate
whether the company
has adopted
the marketing concept

(1) Mission Statement
A statement of the
organization’s
Mission – the reason
of firm’s existence
(2) Marketing concept
The marketing management
Philosophy that holds that
achieving organizational goals
depends on determining the needs
and wants of target markets and
delivering the desired satisfactions
more effectively and efficiently
than competitors do.

참고 자료

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