현대카드 마케팅분석 stp 4p swot 경쟁자분석 시장분석

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현대카드 마케팅분석 stp 4p swot 경쟁자분석 시장분석

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The credit cards gave us buy without cash. The modern period,
we may not imagine living without the cards. We can call it is an
essential for the moderns.
Why the people need it, let`s find it out the reason. According to the source, we might understand the uses of the credit cards are outside factor and inside factor.
Why the people need it, let`s find it out the reason. According to the source, we might understand the uses of the credit cards are outside factor and inside factor.
First the inside factor is the citizen regards the credit cards as a need plus it is a positive utility for buying goods.
Introduction
Industry Analysis
Market Analysis
Recommendation
Competitor Analysis & Evaluation
SUMMARY
The outside factor is that the government policy encourage the nation use the cards, also an entry barrier for companies is weaker than before so the companies which interested in running that business can go with no problems.
By the results, the general public recognize the credits not by the debt but by the assets. However the market of the credit cards is in the maturity. The companies should have well developed strategies
The motivation - Hyundai-Card
In the rapidly changing and high competition, Hyundai-Card did thoroughly analyze a market and spent lots of efforts to take a niche market after that differentiate the Hyundai-card from other companies` cards; the begging market share was 1.8% after with the methods they reached the market share in 12% which was a distinguished record.
Introduction
Industry Analysis
Market Analysis
Recommendation
Competitor Analysis & Evaluation
SUMMARY

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