호텔에 키오스크[kiosk]라는 자동체크인 시스템을 도입해야한다.

소개글

호텔에 자동체크인 시스템인 키오스크 기계를 설치 하면
인건비와 직원능률 및 손님들에게 보다 질 좋은 서비스를
제공할 수 있다는 내용의 마케팅 전략 및 사업계획서입니다.

목차

Property demographics
Proposal For Hotel Kiosk/ Purpose
Organization Chart of Property
Project Team Development
Hotel Check-in System Kiosk
Budget
Timeline
Benefits
Conclusion

본문내용

Service is the main differentiator in the hospitality industry particularly the hotel market. Self service offers a different choice for the client to interface with the service offered and another opportunity to increase service. Routine tasks such as Check-in and Check out can be done faster and in simple ways through the use of automated device such as the hotel kiosks. (Hospitality Technology 2005)
Apart from that self service is gaining its momentum. Changes of clients’ behavior and technology have created wide acceptance of self service with regards to usability and eagerness to use kiosks. Consumers have now lesser time for routine and repetitive tasks and most of them are automated. They also prefer more predictable experience (Hospitality Technology 2005).

참고 자료

Bill Gerba (2004) Budgeting for an Interactive Kiosk Project Retrieved April 25, 2008 from
Wirespring.com website:
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/ar
icles/Budgeting_for_an_Interactive_Kiosk_Project-200.html
Harrah’s.com (2008) Hotel Overview Retrieved April 25, 2008 from Harrah’s.com website:
http://www.harrahs.com/casinos/harrahs-las-vegas/casino-misc/hotel-overview.html