도요타 기업에 대해서-영어버전

목차

1.Enterprise Introduction
1-1. Main Business Contents
1-2. Target & Accomplishment
2.Organizational characteristics
2-1. Decision-making structure
2-2. Matrix Organization
3.Business Environment Analysis
3-1. Corporate Strategy
3-2. Market Status
3-3. SWOT Analysis
4.Detailed Business Promotion Plan
4-1.Homeopathic Industry Comparative Analysis
4-2. Marketing Strategy Analysis
4-3. Ripple effect And Value
5.Reference Literature ＆ Reference Material

본문내용

* 80`s Goal Setting
- Domestic market - Nissan, Honda, Mitsubishi Solo system maintenance to avoid fugitive
- World Market - Ford, Nissan, Peugeot, Volkswagen,Renault Advantage, GM Pursuit

* 90`s internationalization strategy, setting
- Promote a global 10 - 10% of world production
→ 5.6 million manufacturing system
- Non-contact vehicle sales business –Leading to diversification of 1.3 trillion yen
strengthen, Toyota Bank" s excellence in the corporate alias.

* Just-In-Time Creation
- Japanese production system, known as the world "Just-In-Time" Creation.

참고 자료

『TOYOTA 무한성장의 비밀』, 히노 사토시, `동양문고‘, 2003.03
 
『최강인재경영 `최강의 직원을 만드는 도요타만의 비결』, 가타야마 오사무 , ‘무한‘, 2003

『삼성과 도요타, 왜 최강인가?』, 이채윤, `열매출판‘, 2006.04

『일본의 10년 불황을 이겨낸 힘 도요타』, 김태진, 조두섭, 전우석 ; `위즈덤하우스’, 2004

도요타 홈페이지 www.toyota.com

한국 렉서스 홈페이지 www.lexus.co.kr