Apple 케이스스터디 영어레포트
- 최초 등록일
- 2010.06.14
- 최종 저작일
- 2010.04
- 16페이지/ MS 워드
- 가격 4,000원
소개글
Apple 기업분석 영어레포트입니다.
역사, SWOT분석, 4P
목차
1. INTRODUCTION OF APPLE INC.
- DEVELOPMENT
- DOWNFALL
- REBIRTH & SUCCESS
2. SEGMENTATION AND TARGETING
3. 4P STRATEGY - PRODUCT
- PRICE
- PROMOTION
- PLACE
4. SWOT ANALYSIS
- STRENGTH
- WEAKNESS
- OPPORTUNITY
- THREAT
5. CONCLUSION
본문내용
Apple Inc. is a multinational corporation of the United States, which produces consumer electronics, computer software, and commercial servers. Apple is exactly an appropriate topic for the case study because APPLE is UNIQUE.
Apple is always a big world issue: Apple and its CEO Steve Jobs can be often found in the front page of the famous newspapers; whenever Apple releases a new product, people line up to purchase it because people have become big fanatics of Apple products.
DEVELOPMENT OF APPLE INC.
Apple Inc., formerly Apple Computer Inc, was founded by Steve Jobs, Steve Wozniak, and Ron Wayne on April 1st, 1976, to sell Apple Ⅰ which is the first product of Apple Inc. Until 1980, Apple Inc. released a series of Apple computers (~Apple Ⅲ) and sales further increased. Apple Inc. was not just a small company anymore. The sales rapidly increased and the size of the company increased as well. Apple Inc. began to sell their computers abroad and hired thousands of skilled employees. However, Apple faced several difficulties from 1981. Competition among computer companies became severe, and Apple Inc. began to have financial difficulties. Furthermore, Wozniak who was chairman of Apple Inc. had an airplane accident and seriously injured, so had to leave Apple Inc.
참고 자료
Hamel, Gary. (2010) Deconstructing What Makes Apple Successful, Wall Street Journal Blog.
Hayashi, Nobuyuki. (2008) Apple No Housoku, Sallim Publishing Co.