신제품개발 및 마케팅 - 단백질 기능캡슐 (영문)
*재*
다운로드
장바구니
소개글
마케팅 4P 및 전반적인 이론을 접목시켜 단백질 제품 개발 및 마케팅 리포트 입니다.46/50 점 받았으며, 13페이지 분량입니다.
영문입니다.
목차
없음본문내용
This report details all the work that has been conducted and the processes taken towards researching, creating, and marketing the Company ‘Healthy Bodies’ new protein product. Foremost, the report begins with a detailed analysis of the social, legal, economic, factors in the environment that are recognised as either strengths, opportunities, weaknesses or threats for the introduction and development of this product. Subsequently, the designated target market will be explained in further detail and the rationale behind choosing this market. Moreover, the final promotional strategies and mix will be discussed in its entirety. To conclude, the report will contain a detailed Group diary, in which is prescribed all group members participation and elected tasks.참고 자료
Australian Bureau Statistics (2009a). Australian Economic Indicators, Aug 2009. Accessed: 12/08/2009. Available at: http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/CC2B096CCBE87B91CA257603001AAC8F/$File/13500_aug%202009.pdfAustralian Bureau of Statistics (2009b). National Health Survey: Summary of Results, 2007-2008. Accessed: 12/08/2009
Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/4364.0/
Australian Bureau of Statistics (2009c) Media Release: Australia’s health Check – Obesity remains a concern. Accessed: 12/08/2009. Available at:
http://www.abs.gov.au/ausstats/ABS@.nsf/Latestproducts/4364.0Media%20Release12007-08?opendocument&tabname=Summary&prodno=4364.0&issue=2007-08&num=&view
Australian Bureau of Statistics (2009d). Population by Age and Sex, Australian States and Territories, Jun 2008. Accessed: 12/08/2009. Available at: http://www.abs.gov.au/Ausstats/abs@.nsf/mf/3201.0
Benson, K (2009) Rise in Male Anorexia. Sydney Morning Herald, 26 September. Accessed: 10/10/2009. Available at: http://www.thevine.com.au/news/articles/rise-in-male-anorexia.aspx
Department of Health and Ageing Therapeutic Goods Administration (2009) Guideline for Levels and Kinds of Evidence for Listed Medicines with Indications and Claims for Weight Loss. Available at: http://www.tga.gov.au/cm/consult/drweightloss.pdf
Euromonitor International (2009a). Consumer Lilfestyle – Australia. February 2009.
Euromonitor International (2009d). Country Sector Brieifing: Health and Wellness - Nutritionals Sports Nutrition – Australia. May 2009.
Gregor, S (2004). The man behind the mask: male body dissatisfaction. InPsyche June 2004. Available at: http://www.psychology.org.au/publications/inpsych/body_image/
Mackintosh (2004). Australian Population Association: Population and society - Issues, research, policy. Accessed: 09/10/2009. Available at: http://www.apa.org.au/upload/2004-5C_Mackintosh.pdf
McCrindle, M (n.d.). Aussie Blokes in the 21st Century. Accessed: 15/10/2009. Available at: http://www.mccrindle.com.au/snapshots/Snapshot_Aussie_Blokes.pdf
Nielson (2009). Sydney Radio – Survey #6 2009. Accessed: 10/10/2009. Available at: http://www.commercialradio.com.au/files/uploaded/file/Survey%202009/survey%206%2009/Sydney%20Survey%206%202009%20Summary.pdf
Roy Morgan Research - Value Segments (2009). Accessed: 10/10/2009. Available at: http://www.roymorgan.com/products/values-segments/values-segments.cfm
Weight Management Council Australia Ltd (2009). Weight Management Code Industry Code of Practice. Available at:
http://www.weightcouncil.org/accredited-weight-loss-and-diet-programs.asp?page=349#review (Accessed: 25/10/2009)
Yahoo!7 Advertising: Our Network – Men’s Health (2009). Accessed: 10/10/2009. Available at: http://au.advertising.yahoo.com/our-network/brands/-/5006011/Men`s-Health
Zoo Weekly Magazine (2009a). Accessed: 09/10/2009. Available at: http://www.acp.com.au/zoo_weekly.htm
Zoo Weekly Magazine (2009b). Accessed: 09/10/2009. Available at: http://magshop.com.au/Zoo-Weekly-Magazine