[서울대 국제경영] 아메리칸 라이스 American rice write-up (영문)
- 최초 등록일
- 2010.07.25
- 최종 저작일
- 2010.05
- 2페이지/
한컴오피스
- 가격 2,500원
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소개글
서울대학교 박남규 교수 국제경영 수업에서 하버드 비즈니스 리뷰 읽고 영문으로 작성해가야 하는 과제물입니다. check plus(가산점) 받았습니다.
목차
1. Does American Rice have what it takes to be a successful international competitor? Yes or no, and why?
2. Is Vietnam a suitable expansion location for American Rice? Yes or no, and why?
3. What was the entry mode that American Rice chose to access Vietnam? How do you evaluate this entry mode? Appropriate or not, and why?
4. If you were the international business strategy consultant for the CEO of American Rice, would you recommend him to build a parboil facility in Vietnam? Yes or no, and why?
본문내용
1. Does American Rice have what it takes to be a successful international competitor? Yes or no, and why?
American Rice produces good quality(premium level) products, and it is enough to be a successful international competitor. Moreover, the company gained extensive experience in exporting US rice and was familiar with Asian rice markets, as mentioned in the case. Actually, American Rice is a very big company because of its acquisition with Comet Rice and ERLY Industries(as a reverse acquisition) so that it can manage the role as a successful international competitor.
American Rice operated in many countries including politically sensitive market like Iran and Iraq.(And finally disrupted.) This braveness might be one of the main capital that works for American Rice as a international competitor. Eagerly broaden its export market, American Rice remained the only US company licensed to export rice to that North Korea in 1994, as mentioned in the case.
참고 자료
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