Multichannel Marketing: Mindset and Program Development
- 최초 등록일
- 2010.07.29
- 최종 저작일
- 2010.07
- 15페이지/ MS 파워포인트
- 가격 2,000원
소개글
Multichannel Marketing
: Mindset and Program Development
목차
1. Multichannel marketing: Here and moving forward
2. Multichanneling your actions
Create a holistic strategy that leverages value propositions across channels
The Internet creates the opportunity
It`s the value, not just cost
Focus on the customer experience, journey, and lifetime value
Create a super-additive effect through synergy
Communicate one brand and enable a shared experience
Design organizational structures and incentives to enable multichannel marketing
IT is important in multichannel marketing
Develop cross-channel interaction at all levels
Design incentive systems to make multichannel work
Create metrics that measure the impacts and overall performance of multiple channels
Think holistically across channels and choose the right metrics
Leverage Web-based analytics to help you measure
3. Go forth and multichannel
본문내용
Multichannel shoppers are now in the majority and spend more than signal-channel shoppers.
It’s critical that organizations adopt a multichannel mindset and effectively employ a multichannel marketing program which can enhance profitability, the customer experience and customer satisfaction.
A great managerial challenge: integration, coordination, etc.
- Previous studies on the importance of effectively employing a multichannel marketing approach.
- The purpose of this article:
To provide guidance in developing an effective multichannel mindset and in designing a multichannel marketing program for serving end-consumers in B2C situation.
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