광고의 부정적 영향과 소비자의 책임의식에 대한 영문 에세이
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- 2010.08.23
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- 2010.03
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소개글
광고의 긍정적, 부정적 영향들을 살펴 보았으며 그에 따라
부정적 영향으로 인한 구매에 대해 소비자의 책임의식이
더욱 중요해 지고 있다고 논지를 펼친 Persuasive Essay 입니다.
Persuasive Essay와 MLA Format을 철저히 따랐습니다.
Doubled Space와 12 font
목차
없음
본문내용
There is a story in ancient China about exaggerated advertising. It is about two traders; one is selling a spear, and the other is selling a shield. The first one says, “This spear is most powerful weapon in this world. It is so powerful that it can pierce everything.” While he is advertising his spear, the guy in the next store is enticing people to buy his shield. He says, “This shield is most stable buckler in this world. It is so strong that it can defend every weapon.” Their advertisements do not make any sense since it is impossible for a blade that can cut through anything and a shield that cannot be cut to exist together. At least one of those sellers is exaggerating. This story illustrates what advertisement does today. Just like in the story, advertisers today exaggerate the effectiveness and usefulness of their products to create the impulse of buying among people. Some advertisers pretend that they are trying to give information through their product to
참고 자료
Cook, Dan. “Lunchbox Hegemony.” The Contemporary Reader. Ed. Gary Goshgarian. San Francisco, CA: Pearson Longman, 2007. Print.
Kahane, Howard, and Nancy Cavender. Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life. Florence, KY: Cengage Learning, 2006. Print.
Lechnar. “20th Century Brainwashing and What’s Hidden in the Microsoft Logo.” Web Searchlores. Web Searchlore, June 1998. Web. 29 Apr. 2010. <http://www.searchlores.org/realicra/sublimi.htm>.
Lutz, William. “With these Words, I Can Sell You Anything.” The Contemporary Reader. Ed. Gary Goshgarian. San Francisco, CA: Pearson Longman, 2007. Print.
O’Neill, Charles. “The Language of Advertising.” The Contemporary Reader. Ed. Gary Goshgarian. San Francisco, CA: Pearson Longman, 2007. Print.