소개글
맥도널드 배달 서비스에 관한 마케팅 분석 자료 입니다.내용 충실하며 좋은 점수 받은 자료 입니다.
발표를 위한 파워 포인트 자료도 있습니다.
목차
1 Executive Summary2 Introduction
3 Company Description
4 Products and Services
4.1 Products
4.2 Delivery services
5 Delivery Service Objectives
5.1 Providing Convenience and Time are Priorities.
5.2 Understanding of Consumer Expectations and Perceptions
6 Competitive Environment
6.1 Regulation or laws in fast-food industry
6.2 McDonalds and its competition
6.3 Supply Chain
7 Situational Analysis
7.1 Strength
7.2 Weakness
7.3 Opportunity
7.4 Threat
8 Competitive Analysis
9 Marketing Objectives
10 Competitive Analysis
10.1 Target Markets Explanation
10.2 McDonald’s delivery service market segmentation
10.3 10.3 Right Services to Right Target Markets
11 Marketing Program of McDelivery
11.1 Product Elements
11.2 Place and Time
11.3 Price Strategy
11.4 Promotion Strategy
11.5 Process
11.6 physical Evidence
11.7 People
11.8 Productivity and Quality
12 Conclusion
13 Reference List
본문내용
McDonald’s is the biggest global food chain having 32,000 branches in 120 countries. McDonald’s has been expanding its presence effectively through efforts of adaptation to meet the differences in local tastes and preferences. With the strongest international presence, McDonald’s can achieve low cost structure based on economies of scale on a global scale and realize global learning among franchisees.McDonald`s remains the top performer in the fast food industry and in the market. McDelivery is one of the company’s marketing strategies to reach their customers. It is financially in good health all due to its conservative accounting practices, wise business operations, and successful business strategies. Even they have many competitors in the fast food market. Among the three major competitors that McDonalds confronted are KFC, Burger King, and Pizza Hut. Both KFC and Pizza Hut offered delivery services.
The marketing program of the McDonald’s delivery service is utilized within the bound of its eight services marketing elements, which are the “Product Elements”, “Place and Time”, “Price Strategy”, “Promotion Strategy”, “Process”, “Physical Evidence”. “People” and “Productivity and Quality”.
참고 자료
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