패스트패션시장에서의 ZARA(자라)의 마케팅전략

소개글

한학기동안 팀프로젝트로 작성한 파워포인트 발표자료입니다.

인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.

많은도움될겁니다^-^

목차

1. Overview of Previous Korean Fashion Market

2. Definition of Fast Fashion/SPA market

3. ZARA

4. Strategy Analysis
Positioning
STP
4P
SWOT

5. ZARA’s strategy- Evaluation

본문내용

Segmentation
(classifying customers)
Teenagers to young adults(20’s~early 30’s) who put
more value on latest fashion, rather than its quality

Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes

Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs

참고 자료

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