Harley-Davidson Advertising Campaign
- 최초 등록일
- 2010.09.09
- 최종 저작일
- 2010.08
- 9페이지/ MS 워드
- 가격 1,500원
소개글
첨부된 Harley-Davidson 의 프린트 광고에 관한 분석 자료 입니다.
목차
Introduction
Background
Competitive Frame
The Concept Of The Advertising Campaign
Media Mix
Swot Analysis
Recommendation
본문내용
INTRODUCTION
Marketing is a vital and important aspect of bringing customers to businesses. While marketing is not the selling point, marketers cannot sell without first having attracted a clientele. Knowing how vital marketing is to business marketers should always attempt to add advertising campaign to their target audience. Why is advertising campaign important? Quite simply it is when people remember marketers’ business name, brand and can associate it with their industry about products/services. In addition, advertising campaign is a very essential role in influencing and convincing costumers into making purchasing decisions. As a result, this report is going to analyse on selected advertising campaign through background, competitive frame, the concept of the advertising campaign and recommendation.
About The Advertising Campaign:
Selected the advertisement to promote Harley Davidson’s Genuine Motor Accessories was produced in 2006 by an advertising agency, which is Carmichael Lynch, Minneapolis in U.S.A. The copywriter is Eric Sorensen and art director is Brock Davis.
참고 자료
“Harley Davidson Swot Analysis”. 2010. Retrieved 30 August 2010 from
http://www.oppapers.com/essays/Harley-Davidson-Swot-Analysis/144651?read_essay
Harley Davidson web site Retrieved 30 August 2010 from
http://www.harleydavidson.com/wcm/Content/Pages/Company/company.jsp?locale=en_CA&bmLocale=en_CA
Cox. A. R., 2004., “Strategic Management Case Study: Harley Davidson”.
Retrieved 1 September 2010 from
http://www.scribd.com/doc/12517953/HarleyDavidson-Strategic-Analysis
“Harley Davidson (HOG)”. 2010. Retrieved 3 September 2010 from
http://www.wikinvest.com/stock/Harley-Davidson_(HOG)
Honda web site. Retrieved 3 September 2010 from
http://world.honda.com/motorcycle/overview/
“Case Study”. 2010. Retrieved 4 September 2010 from
http://nccur.lib.nccu.edu.tw/bitstream/140.119/33965/9/33019109.pdf
“Bmw Motorrad”. 2010. Retrieved 4 September 2010 from
http://en.wikipedia.org/wiki/BMW_Motorrad
“History of Bmw Motorcycles” 2010. Retrieved 5 September 2010 from
http://en.wikipedia.org/wiki/History_of_BMW_motorcycles
“Premier Magazine Advertising Results”. 2010. Retrieved 5 September 2010 from
http://www.bluecorona.com/case-studies/local-magazine-advertising-results