LVMH 기업분석
- 최초 등록일
- 2010.09.19
- 최종 저작일
- 2010.09
- 11페이지/ MS 워드
- 가격 1,500원
소개글
LVMH 그룹 회계재무분석입니다
목차
1.Company Overview
1.1 What is LVMH?
1.2 LVMH’s five main business segments
1.2.1. Wines and Spirits
1.2.2. Fashion and Leather Goods
1.2.3. Perfumes and Cosmetics
1.2.4. Watches and Jewelry
1.2.5. Selective Retailing
1.3 Contribution of each segment to LVMH
2.Implementation of LVMH’s segment reporting
2.1.Traceable and common fixed costs
-Traceable fixed cost
1)Wine and Spirits segment
2)Fashion and Leather goods segment
3)Perfumes and Cosmetics
4)Watches and Jewelry segment
5)Selective Retailing
-Common Costs
2.1.3. Fixed costs that can be traceable or common depending on how LVMH defines its business segments.
2.2. LVMH’s investment, cost and profit centers
2.3. Segment reporting
2.3.1. Net Operating Income (NOI)
2.3.2. Average operating assets
2.3.3. Margin and Turnover
2.3.4. ROI (Return On Investment) & RI (Residual Income)
3.Suggestion
본문내용
1. Company Overview
1.1 What is LVMH?
As the world leader in luxury, LVMH possesses a unique portfolio of over 60 prestigious brands (exhibit 1). Thanks to its extensive brand portfolio strategy and widely spread international retail network (more than 2,300 stores worldwide), LVMH has achieved stably continuous growth. This giant luxury empire was established in 1987 through a merger Moet Hennessy and Louis Vuitton. LVMH’s headquarter is located in France, a hometown of most family owned luxury brands. The emperor of LVMH’s empire is Bernard Arnault who is the richest man in France. He plays a crucial role such as a chairman of the board and chief executive officer. LVMH could have come to stay in No.1 position in luxury thanks to Bernard Arnault’s keen business insight and tight control. After he acquired a 43% stake in 1988, he became the largest shareholder of LVMH and started to focus on building a huge conglomerate. His main strategy is to collect a number of scattered luxury brands into his company through merger and acquisition. Like a big house of brands, LVMH has guaranteed autonomous management of each brand with the purpose of maximizing every single brand’s potential. Due to a series of successful mergers and appropriately powerful leadership of its CEO, LVMH has been continuously growing, stabilizing its No.1 position in the worldwide luxury goods industry. Despite the 2008 historic economic crisis, the French conglomerate recorded revenue of 17.2 billion Euros in 2008, a year over year increase 4%, and its profit from recurring operation rose by 2%, reaching 3,628 million Euros. Currently, LVMH possesses over 2,300 international retailing spots in the worldwide and hires around 77,000 employees from a variety of countries.
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