크라운베이커리 마케팅전략_영문

소개글

CROWN BAKERY History
1988. Independent corporation as Crown Bakery.
1991. Accomplished sales winner.
2006. Opened shops in U.S and China.
2007. Won the vicarious compensation prize of Korean customer’s trusty enterprise...

목차

1. Crown Bakery History
2. Market Analysis
Competitor
4P situation
3. New Marketing Plan
S.T.P Strategy
New 4P Mix

본문내용

Currently Crown BakerY is losing its
competition capability more and more.
To overcome this crisis,
we Should pursuit total change and modification!!

1. Product
Show several well-being product for
middle generation.
Ex> Rice cake (dough a little, use rice much)
Use health material like
japanese apricot, Ginseng.

2. Price
As the increase of dough price in 2008, the price increase is inevitable.
Produce the well-being product,
decide high price
policy as elegance
strategy....

참고 자료

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