브랜드 경영 - 스타벅스
- 최초 등록일
- 2010.10.29
- 최종 저작일
- 2010.10
- 28페이지/
MS 파워포인트
- 가격 4,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
영문으로 작성된 스타벅스 브랜드경영 사례입니다.
목차
1. 3Cs Analyze
(1)The company
(2)The consumers
(3)The competition
2.Product
3.Target Market
4.Key success factors
5.Recommendation and conclusion
본문내용
Among “The 100 Best Companies to Work For.” 1998-2000, 2002-2007
Placed second in 2007 as “Best Ethical Store.”
Named in “Top 25 Green Power Partners.” 2007
“Most Admired Company” in the Food Services category, 2001-05.
“A” rating in Sustainability, 2007
Named in “Top 50 CSR.” 2004
STRENGHTS:
Accessibility
Economies of scale
Financial growth
Positive brand image
WEAKNESSES:
Low financial employee productivity
Narrow product mix
Weak compliance function
Corporate image
High price points
참고 자료
없음