KTF 기업 가치의 분석 및 평가

소개글

교수님이 우수한 팀이라고 수업시간에 소개해주신 자료입니다.

*영어 강의라 영어 자료입니다.

목차

Part 1. Business analysis

Part 2. F/S analysis & Sales forecasting

Part 3. Forecast & Valuation

본문내용

providing technical know-how
Aim at more than 10% of sales from foreign market within 2015
First contract : Provided NMS(Networking
Management System) to Hutchison in 1998
Strategic cooperation with Japanese telecommunication company NTT Docomo in 2007
Provide commercial use service(U mobile) for Malaysia in 2008
Provide mobile game contents to Japan in 2008
Expand to International Market
Key Success Factors
1
1
1
2
Product/Service Quality
Static Industry Analysis
Dynamic Industry Analysis
Market is in matured stage
Customer segmented services are provided
Try to expand into international market
Macro-environment Analysis
Limited effects of economy condition
Difficult to find new customers
High degree of government’s regulations
Rapid changes in technology
16
1
3
Ability to adapt in Rapidly
change environment
Brand Power
High initial capital requirement
Low degree of product differentiation
influence
easy to access
information)
Result of several external environment analysis, 3 KSF can be driven
Research
& Development
Product
Design
Marketing
Product
Sales
After
Service
3 support activities
Value Chain
17
Procurement
Human Resource Management
Firm Infrastructure

참고 자료

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