스타벅스 엔제리너스 마케팅 비교
- 최초 등록일
- 2010.12.03
- 최종 저작일
- 2010.12
- 28페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
스타벅스와 엔제리너스의
기업소개,
SWOT SPT 4P 비교 분석
향후 전망, 개선방안
목차
Introduction
Body
Conclusion
Q & A
본문내용
S t a r b u c k s
STRENGTH
Rediscovery of coffee
Corporate culture focused on employee
Brand image
Strong brand power and customer loyalty
WEAKNESS
Rejection according to Excessive
US stream
Too expensive
Criticism about using disposable
Losing corporate responsibility because of rapid increasing stores.
OPPORTUNITY
Expansion of the coffee market
Formation of a new trend
Instant coffee, `Via` more expected result
Prospect of positive coffee market
THREAT
Increasing competitors
Unstable coffee bean price
Anti - Americanism according to
milk prices rise
A critical perspective for Starbucks
참고 자료
■ Foodbank, coffee, ice cream, doughnut market <293th> 2009
■ Prosumer, `I want to give special experience to Korean customers-
STARBUCKS director Kim`. 2009
■ Hankyung dot com, coffee house `new 3nations age` local angel-in-us rocket. 2009
■ Starbucks emotional marketing - Kim, young han, Nexus, 2003
■ Starbucks, `A success story from the cup of coffee` - Haward Schultz,1999
■ Starbucks people - Joseph Micelli (Myungjin publisher),2007
■ Starbucks, the secret hidden in 100st store - Meng, myungkwan, 2005
■ STARBUCKS KOREA public homepage.
■ `Angel-in-us coffee` public homepage.
■ Lotteria public homepage
■ Asia Economy - Lotte Chilsung, can coffee ranked 1st!, 2009
■ Donga ilbo - `Coffee bean Express` Seoul samsungdong 1st store, 2009
■ Donga ilbo - `Do you drink espresso coffee?` 2009
■ Money today - `the secret that domestic brand chase Starbucks` - Jung, suyeon(Interview), 2009
■ Daily Economy - crustal movements notice in espresso coffee market, 2009
■ Hankookilbo - `Korea, crazy for coffee!` 2009