POSCO의 성공전략

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POSCO의 성공전략

목차

1. POSCO & world steel industry overview
1.1. Development Symbol of Korean Steel Industry; POSCO
1.2. Challenge & Competition with the World Best Coporates
2. Analysis of POSCO from operations management aspects
2.1. POSCO OM Roadmap and competitive priority
2.1.1. OM Roadmap
2.1.2 Competitive Priority: Cost efficiency
2.1.3. Maintaining Cost efficiency
2.1.4. Efforts for sustaining cost efficiency
(1) FINEX
(2) India project
2.2. Technology Strategy
2.2.1. Sustaining Technology
2.2.2. Mini-mill, Disruptive Technology
2.3. Design Structure
2.3.1. Plant Design
2.3.2. Product Design
2.3.3. POSCO`s Design Structure Overall

본문내용

1. POSCO & world steel industry overview


1.1. Development Symbol of Korean Steel Industry; POSCO

In the 1960s, Korean government concluded that self-sufficiency in steel and the construction of an integrated steelworks were essential to economic development. Since Korea had not had a modern steel plant at that time, many foreign and domestic businesses were skeptical of Korean government’s decision to invest heavily in construction of a steel plant. Despite the skepticism, however, POSCO began production in 1972, just four years after the company’s inauguration in April 1968 with on 39 employees.
POSCO first began to sell plate products in 1972 and focused its sales policies on the domestic market to improve steel self-sufficiency. Special efforts were made to supply quality iron and steel to Korean companies at below export price resulted in enhancement of their international competitiveness.

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