cannondale
- 최초 등록일
- 2010.12.19
- 최종 저작일
- 2008.01
- 44페이지/
MS 파워포인트
- 가격 9,900원
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소개글
파워포인트입니다.
목차
Global Bicycle Market
US Bicycle Market
Mountain Bike Segment
Distribution System
Government Support
Specialty Market Share(over $400 market segment)
Trek Bicycle Corporation
Specialized Bicycle
Schwinn Cycling and Fitness
Giant Global Group
Diamond Back
GT Bicycles, Inc.
Mongoose Bicycles
Key Success Factors in High End Markets
Cannondale’s Mission
Product Strategy
Cannondale Positioning Strategy
Cannondale Product Line
Cannondale Positioning
Components
Manufacturing
Marketing
Performance
Strategic Evaluation
Situation by 2000
Competitors
Cannondale MX400 Dual Sport
본문내용
1 billion bicycles world wide (30% in China and 10% in US).
100 million bicycles produced annually (38% in China, 11.3% in India, 7.4% in Taiwan, 7.4% in US, and 6.1% in Japan).
1 bicycle for every six people.
China is largest market. Asia is the largest regional market.
Market maturing.
Mountain Bike Segment
More comfortable than road bikes (suspension systems).
Ridden over more terrains.
Adults increasing outdoor activities.
Ski resorts use ski lifts to carry bikes uphill.
Cross-country mountain biking in ’96 Olympics.
Downhill racing growing spectator sport.
참고 자료
없음